ABOUT NISISS

关于怡夕

NISISS品牌偏重于对物性运动与关系美学的诗化呈现,基于对东方审美意象和文化价值的思考,从过去的对比与碰撞、交织之中寻找品牌意义与未来,以衣物为载体,给穿着者带来一种在人群中飞升的感觉。把我们从审美荒凉的现实环境中剥离出来,去除污染,还原于自然之中,故而建立起东方审美中永远流动和变化的旷达之境。

NISISS is a brand that has dedicated itself to the poetic presentation of movements and Esthetique Relationnel. Based on the consideration of oriental aesthetics and cultural values, NISISS explores its future and significance from collisions and interweaving between the past and the present. Via clothing as a means, NISISS liberates the wearer from the pale and barren reality, establishing a flowing and changing universe within the oriental aesthetic system.



怡夕创作

The Creation of NISISS


NISISS(怡夕)创立于2006年,一个扎根中国文化土壤的服装品牌,它的艺术创作的魂灵必然要植根于中国美学的博大精深之中。

Established in 2006, NISISS is a distinctive clothing brand and is deeply rooted in Chinese culture, while the core of NISISS’ creations are inevitably blended into the broader and more profound ideals of Chinese aesthetics.


注重写意是中国艺术一以贯之的原则,服装设计若是只有布料的堆砌而无灌注其中的意境,不过是一件无生命的衣服。不只是用某种面料、色彩、拼接手法,而是要显现一种内在的生气、情感、风骨,nisiss怡夕作品追求的恰是这样一种浑然天真的美。

Catching the “rhythm” of nature, rather than reproducing replicas, has long been a key component, traversing through the development of Chinese art. Without this inner rhythm, clothing items would be lifeless and the design process merely reflecting a loose set of fabrics. Nisiss pursues the desire to grasp emotions, atmosphere and the stylistic vigor of objects; demonstrating a sense of beauty, as if acting upon nature.

 

它以人的生命为底色进行创造,通过醇熟的服装设计手法营造出一种淡雅、贞静、朴拙的艺术美感。整个作品创作的过程就仿如画者作画,落笔前胸中须得先有逸气,尔后将那些零散的、多样的美的形式寓杂于整一之中,然后才见出一个鲜活的美的呈现。

NISISS’ creation is based on the vitality of human existence, and creates a certain artistic sense of beauty, consisting of calmness, elegance, and unadorned simplicity. Having mastered the mature techniques of design, the creative process of NISISS is like drawing, according to the traditional way - before starting, an integral image along with the exuberantly expressive emotions should appear in the artist’s mind; after that, one can blend the diverse and eclectic forms of beauty into a whole and, only then, can the ‘ideal’ expression of beauty, which is incredibly fresh and alive, be fully visualized.

 

怡夕所追求的正是这样一种美的境界,王国维《人间词话》说得好:“词以境界为最上。有境界则自成高格,自有名句。”服装设计的作品也正因为追求这样一种境界,才能令人反复品味,获得穿着以外的深远意趣。

In Wang Guowei’s (王国维) Renjian Cihua 人间词话 (The Notes and Comments on Ci Poetry), the internationally renowned scholar considers the “Ci poetic atmosphere to be the highest state of Ci poetry” (词以境界为上). It is because the design of Nisiss also pursues such a poetic atmosphere, that the clothing it creates can leave a lasting and profound impression that extends well beyond everyday style.